The State Of Texas, Et Al V. Google, Llc
A lawsuit has been filed against Google by 14 states and Puerto Rico, accusing the company of engaging in anticompetitive conduct and exclusionary tactics. The lawsuit alleges that Google has a monopoly in several markets, including the publisher ad server, display ad exchange, and display ad network markets, as well as in the ad buying tool market for small advertisers. The lawsuit claims that Google forces publishers to license its ad server and trade in its ad exchange, blocking competition from other exchanges, and using its control over publishers' inventory to give itself preferential treatment. The lawsuit aims to establish that Google has engaged in antitrust behavior and prevent it from doing so in the future. Additionally, the lawsuit alleges that Google's targeted advertising business model, which is based on personal information, contradicts its claim of never selling personal information to anyone. The lawsuit seeks to hold Google accountable for its alleged anticompetitive behavior and restore competition in the online display markets.
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