STRATEGY & EXECUTION, INC. v. BLACK RIFLE COFFEE COMPANY, LLC
This is a civil lawsuit in the United States District Court for the Western District of Texas San Antonio Division. The dispute is between Strategy & Execution, Inc. (SEI) and Black Rifle Coffee Company, LLC over royalties owed to SEI under a Consulting Agreement. SEI is seeking post-termination royalties in perpetuity and royalties on products manufactured by a manufacturer not introduced to Black Rifle by SEI, which goes against the limitations set forth in the agreement. Black Rifle is arguing that SEI's claims are not supported by the clear language of the agreement and is seeking partial dismissal of SEI's declaratory judgment claim and related breach-of-contract claims. The case centers on the interpretation of Paragraph 7(E) of the agreement, which SEI argues expands the royalty provision beyond just RTD products developed and manufactured during the initial term of the agreement. Black Rifle maintains that royalties are limited to RTD products developed and manufactured during the initial term of the agreement.
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